Are you a Christian Coach or do you want to start your own Coaching business?
Discover the 9 Proven “Secrets” to Grow a Super Successful & Profitable Coaching Business, Even on a Part-Time Basis, and Without Getting Overwhelmed by Technology
Salvador Posada
Business Coach & Consultant
Welcome to the A.C.C.E.S.S. Freedom Marketing Agency!
I created this company to support Christian Coaches (or Aspiring Christian Coaches) that feel called to help their Clients overcome specific challenges in their lives, get unstuck, and level up in the areas of:
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Their personal walk with God or Ministry
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Relationships (dating, marriage, parenting, etc.)
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Personal growth & development
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Money & finance
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Business or career
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Health & wellness
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Fitness or sports
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Music, singing, dancing, or any other artistic expression
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Hobbies, recreation, or other areas…
…so they can live a more fulfilling life.
If you are an existing Coach that helps people in any of those areas (or if you’d like to become one)…
Here are 9 secrets that successful Coaches implement to grow a profitable business without overworking themselves:
They take inventory of their “Talents” that include: Their experiences, skills, knowledge, spiritual gifts, interests, and passions, and determine how they can help other people with those Talents.
What are your Talents? How do you, or how can you help other people with those Talents so that they compensate you for it?
Remember the Parable of the Talents in Matthew 25:14-30? In the parable, Jesus told of a wealthy man who provided “talents” to three different stewards of his. According to some sources, one talent in today’s value could be worth around $400,000 USD, by the way.
If you’re familiar with the story, you know that two of those stewards invested the money and doubled it, and the Master called them “good and faithful” stewards, and proceeded to reward them.
The last one hid the 1 Talent he was provided with because “he was afraid” of the Master, so he buried it. The Master called him “wicked and slothful.” (Ouch). The Master took the 1 talent he’d given to that wicked and slothful steward, and gave it to the one who had the most.
I take that as a warning to all God’s children to be good and faithful stewards of the resources God has provided us with and be fruitful with them, and I believe they include our abilities to help others, be profitable, and grow His Kingdom.
They determine who they want to and are able to help using their Talents. They understand that trying “to help everybody” is not wise, or practical. They choose a select group of individuals with specific wants and needs: a “niche.”
They understand that if they try to be relevant or appealing to everyone, they often water down their message and become irrelevant, instead.
We see that play out all around us. For example, in the restaurant industry, we have fast food restaurants for anyone wanting a fast meal at a nominal price, and then we have luxury dining that starts at $150 per person.
We see it when it comes to car sales, shoes, and even smartphones. Each company decided the market they were going to cater to, and they make it clear to everyone so they know what they can expect.
They create a “Client Persona”, a.k.a. “Avatar” that represents the people they want to serve, and do market research to understand his/her wants, needs, and aspirations, and the problems or obstacles that get in his or her way.
Do you currently have a clear Client Persona that you think about when creating your marketing or promotional materials (posts, videos, etc.)?
If not, I have a cool guide that helps you create it. Just reach out to me by using the form at the bottom of this page, and I’ll gladly send it to you.
They create Irresistible Offers that include a Coaching Program or Package, but they add a “secret sauce” to make their offers unique, special and exclusive (so they are not perceived as a commodity by their prospects), and price them correctly for everyone’s benefit.
Many Coaches get this wrong, and it’s one of the reasons they either struggle with their business, or even fail, unfortunately.
On a scale from “1” through “10”, with “5” being the highest… (just kidding ), with “10” being the highest, where would you currently rate your offers in terms of how the percentage of prospects that you talk to that end up hiring you as their Coach, and in terms of your monthly revenue?
If it’s not a “9” or a “10”, we should talk.
They create marketing and promotional systems and campaigns to attract their Client Persona. They do that by having a combination of effective websites, online marketing and sales funnels, and a very attractive social media presence.
The aim of these systems and campaigns is to compel prospects to follow them on social media, and most importantly, to provide at least their email address in exchange for something valuable to the prospects, so they have a way to follow up with them.
Do you currently have a healthy number of email subscribers that have given you permission to contact them? If so, that’s great! If not, don’t worry, I can help you with that if you’d like.
They create follow up systems (including automated systems that work for them even while they sleep or play) to get their Client Persona to know, like and trust them by providing valuable content and support at every step of their journey.
Successful Coaches know that most prospects do not buy a product, or enroll for a service the first time they hear about it, so effective follow up systems help nurture the relationship, increase the level of trust, nudge the prospect to take action if it’s in their best interest, answer their questions or objections, and encourages them to take the next steps in the journey.
Do you currently have effective follow up systems installed in your business that generate a constant flow of phone calls from interested prospects wanting to work with you?
Let me know if you need help with this.
They use effective conversion tools and events to increase the level of desire of the prospect to enroll in a program.
Such tools or events include blog posts or articles, special reports, checklists, templates, infographics, books or eBooks, audio programs, video programs, seminars or webinars, workshops, challenges or bootcamps, and video or phone conversations.
Do you have a system to create and distribute marketing messages that prospects consider valuable (and not spammy)?
Do you have what we in the industry call a “Lead Magnet” that you offer prospects in exchange for an email address, a social media direct message, or a “follow.”?
Do you have a webinar that informs, inspires, educates, and converts prospects into phone calls or enrollments?
Have you ever led an Online Challenge or Bootcamp to establish your authority in the eyes of your prospects, and develop trust?
I’m here for you if you need help with any of those powerful tools. Just let me know.
They use effective sales conversations to present the offer in an effective manner and answer all the potential doubts or concerns (if any) from the prospect to enroll a higher percentage of them into their programs.
How is your closing ratio of phone calls or Zoom sessions to enrollments?
Do you feel at ease selling? Or do you feel some hesitation that your prospects may be noticing?
Do you feel comfortable selling?
Let me know if I can help you with that as well.
Serve the Client to the highest standards and deliver on what was promised to him/her, so that the Client feels beyond satisfied with the results.
Do you have a great New Client On-boarding experience that Wows them?
Do you have defined service delivery methods that fit in nicely with your lifestyle?
How about a way to scale your business without necessarily increasing the number of hours you work each week?
“We have an ‘app’ for that, too!” Let me know if we can help.
Do you need help with any of those steps?
I am passionate about helping Christian Coaches with any or all of those steps so they can live out the purpose for which they were created and fulfill the mission they’ve been called to.
If you would like to chat about any of this, click on the link below to book a call with me so you can tell me about your business goals and about anything that may be getting in the way of you becoming the Coach you are meant to be.
That way you can help the people you are meant to help, and earn the income you would like to earn, so that you provide your loved ones with the lifestyle you dream about, and help the people, causes, or ministries you feel led to support with either your time and/or your money for the expansion of God’s Kingdom.